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    Close-up of a person's neck and chin, wearing earrings and braided hair.

    clean, clinical, and crafted for melanin-rich skin.

    selfcare starts here

    pretty perfect

    $35.00

    lets face it

    $49.00

    hello hydration

    $59.00

    the everyday glow serum

    Hydration, nourishment, and protection all in one bottle. Made to blend into your routine, not disrupt it.

    DEEP HYDRATION

    FADES DARKS SPOTS

    TOXIN-FREE

    ANTI-AGING

    We deliver skincare that puts moisture — and melanin — first.

    with every bottle sold, we donate a portion to fund girls' education in Kenya. Because when you take care of your skin, you help take care of someone else too.